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Expert’s publications #69-3
Preview of publication graphics forrester_research_icon.gif 
Publication title (English) * European Consumer Technology Adoption Study  
Short description of publication (English) * In the past decade, European consumers have adopted new technologies at an
explosive rate: Mobile phone penetration skyrocketed from 48% in 2000 to 84% in
2005, and the number of people regularly using the Internet almost tripled to 54%
between 1999 an 
Publication title (Native language) European Consumer Technology Adoption Study  
Short description of publication (native language) In the past decade, European consumers have adopted new technologies at an
explosive rate: Mobile phone penetration skyrocketed from 48% in 2000 to 84% in
2005, and the number of people regularly using the Internet almost tripled to 54%
between 1999 and 2005. Yet not everyone has adopted technology at the same
pace. Strong contrasts still exist across European countries: One-third of Germans
with Internet access do their banking online, but only 11% of Spanish consumers
bank online.
Companies must do more to understand their customers’ technology use in
order to communicate with them successfully. Retailers need to understand the
impact of technology on buying behavior; financial firms should find a balance
between traditional services and new channels; and consumer electronics firms
must determine just how fast they can push technology. 
Company description  
Author’s first name * Forrester Research  
Author’s last name * Forrester Research  
Author’s place of residence/business * U.K.  
INFORMATION ABOUT THE PUBLICATION
Publication’s main specialist area *  
Type of publication *  
Publication language * English  
Available in other languages *
Number of pages 2  
Author’s target group Management  
Year of first edition * 2006  
ISBN
for published books
 
Load publications from ExpertsForEurope Forester_Study_Europe.pdf
 
Alternative download address
starts with www
http://www.forrester.com/Data/TechAdoption  
Price
in Euro
0  
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